Indoor Air Quality And Accessories | Benjamin Middleton | Goodman Global Group | Week 12
Benjamin Middleton is currently the national sales training manager for Goodman and Amana. Ben has always been in the business of training manufacturers, distributors and contractors within the HVAC industry. His vast training, knowledge and experience in an industry that is extremely hard to conquer has assisted in creating a brand that is unstoppable. Benjamin has worked with Jennifer Bagley and her team at CI Web Group in order to provide a holistic approach to business and marketing.
A doctor who is seeking a diagnosis requires certain data in order to come to a conclusion about what plan of action is required to treat a problem. The same can be said for HVAC professionals. The technician needs to do certain tests to come to a valid and reliable conclusion. We know that 90% of homes have at least one issue. There is tremendous opportunity to offer services that are going to improve the lives of your potential customers. The solution is don’t just tell them, show them. Have the tools on hand to test and explain your findings in a way that can be understood by the customer. The ability to provide a service like this will open up opportunities for further sales now and in the future. The AirAdvice Monitor is the tool that you should have available in your arsenal.